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【罗青论陶】李志林的梦想与情怀

文/罗青 【众说4.7期】

简一领导人李志林

文/罗青 【众说4.7期】

 

  试问国内建陶业界,近年来风头最劲的是哪个品牌?也许好多同行都会毫不迟疑地投简一一票。
  在向来以追求规模成本效应为荣的中国建陶业,产品结构单一、产能几乎忽略不计的简一,最终能突破建陶市场惨烈竞争的“红海”,开创大理石瓷砖这一全新的品类,引领中国制造迈向中国创造的风潮,并取得一长串耀眼的成绩单,堪称异数!企业之间的比拼,往往是企业老板之间的较劲,更是企业家能力、胆识、格局之间的全方位比试。

微信图片_20170407150404_看图王
  简一领导人李志林的能力不用置疑。1988年陶院毕业后即投身于佛陶集团,参与了一系列的瓷砖新产品研发创新,在风起云涌的陶业江湖上,留下了响当当的名号。而胆识则更为人称道,正如万达集团董事长王建林先生笑称,清华、北大不如胆大,可见胆识在一位顶尖级的企业家心中有多么的重要!李志林先生无疑也是一位胆识过人的企业家,看似外表平常,貌不惊人,其实内心充满着火山岩般炽热的能量,在充满危机的大理石瓷砖探险之路上,一条道敢于走到底,无惧风雨,义无反顾,大舍大得,终于收获了无数的鲜花与掌声。
  前不久,在上海黄埔江畔高大上的奔驰文化中心,又上演了一场令人震撼的简一大片,第九代简一大理石瓷砖新品上市发布会终于揭开神秘的面纱,简一董事长兼产品总监李志林亲自上台,演绎了第九代新产品不平凡的创新之道,据说在工艺技术上将领先意大利三年。过去三十多年的中国建陶现代化历程,绝大多数都是意大利建陶技术遥遥领先,中国人只能亦步亦趋地成为优秀模仿者的角色,如今简一打破了这一存在几十年的陶业怪圈,为中国建陶人赢得了尊严。思路决定出路,格局决定结局。科达洁能的老大边程时常引用这句名言,套用在“陶业乔布斯”简一李志林身上也是合情合理。
  在沪参加简一新品发布会短短一天两晚的时间内,笔者有幸零距离地接触了简一最优秀的一批经销商,分别来自深圳、沈阳、哈尔滨、重庆、昆明等地,一起喝酒、一起高歌。大家亲如一家人,互相扶持,彼此信赖,而简一李总以非比寻常的亲和力,尤其是那种敢于改变装饰世界的勇气与信心,得到了久经沙场的经销商们的高度认同。

第九代简一大理石瓷砖新品上市发布会
  当大部分的建陶企业都在追求规模利润最大化的时候,还有一群简一的经销商们,聚在一起,畅谈梦想与情怀,还有诗与远方。也许这就是不一样的格局,成就别人,方能成就自己,让李志林成为李志林,让简一成为简一。独一无二,无可复制!

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