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【罗青论陶】百年企业比百亿企业更重要

文/罗青【众说5.17期】

文/罗青【众说5.17期】

  趁“五一节”放假三天,专程返湖南沅江老家探望年迈的父母,令久别的父母开心愉悦之余,也尽了自己的一份孝心。
  古语云:子欲养而亲不在,诚哉斯言。父母身体尚健的时候,当儿女的应该常回家看看,多探望关心一下父母,一旦父母真的离开了,想报答父母的机会都没有了。以前,由于工作繁忙,创业艰辛,一天到晚忙得不亦乐乎,有时连周末都不休息,很难得回老家探亲,几年才回家乡一次也成常态。如今,不知不觉已过天命之年,韶华飞逝,青春不再,在事业上奋斗了近三十年,父母年过七旬,身体状态大不如前,无论如何也要抽出点空闲回去走走。说句心里话,即使人生活到一百岁高寿,也就算三万六千日,又能与父母呆在一起多少天呢?见一次少一次,珍惜眼前,把握当下,平安就是福报。
  五月二日下午,刚从长沙坐高铁回佛山,在高铁上就接到佛山市工商联的任务,要代表佛山陶协参加佛山市普法工作会议。五月三日上午,先去市司法局办会大楼开会,对陶瓷行业的普法工作提了一些个人见解。十点半赶回公司,分别接待了三批客人:高威中正的陈总,扬子颜料的吴总,以及协进陶瓷的阿凤等一行,一直忙到中午一点多才匆匆吃了点午饭。下午三点,应邀到新中源陶瓷总部,参加新中源陶瓷“媒体思想趴”,向“五四精神”致敬。
  新中源陶瓷作为已有32年历史的老品牌企业,长期引领陶业风骚,创造了许多的行业第一,对风云变幻的建陶市场具有非一般的敏锐度。如今,为适应市场大环境的转变,开始致力打造品牌的年轻化,以“年轻来战”为口号,擎起中国设计星的大旗,吸引了一批顶尖的海内外设计大咔,以及年轻的新锐设计师,将原本平淡的建陶市场搅得风生水起,令人刮目相看。在当天的活动论坛上,笔者提出了一个全新的观点,百年企业与百亿企业到底哪一个更重要?依在下之浅见,百年企业显然更为重要。因为即使做到了百亿,也只是企业规模大而已,如果效益不好,或到处借债扩张勉强撑大了,上百亿产值的庞然大物,也会忽然间轰然倒下。而百年企业更为珍贵,企业原本无论大小,只要能生存上百年,这样的企业绝非池中之物,一定有其独特的经营哲学,以及深厚的品牌文化,否则,是不可能经历百年风雨而屹立不倒。
  近几年,中国建陶业大谈特谈百亿目标的企业相当多,媒体上炒得很热闹,但对立志做百年企业却甚少提及,或并不太热衷,原因何在?值得业界同仁三思!

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