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【罗青论陶】深耕陶业,急起直追

文/罗青【众说5.17期】

文/罗青【众说5.17期】

  意大利博洛尼亚陶瓷卫浴展每年一次,意大利里米尼陶瓷工业展两年才一次,而佛山陶瓷卫浴展一年两次,广州陶瓷工业展一年一次。按常理国内的陶瓷卫浴产品以及陶瓷装备工艺技术,在研发创新上,一直都与意大利有一定的差距,甚至在某些方面仍然差距颇大,但为何我们的陶瓷展会却还开得如此之频密呢?多花点时间精力,投入到产品的更新换代上,慢工出细活,也许比凑热闹式的展销更具积极意义。
  记得简一的李志林董事长在某次论坛上,公然提出一个观点,认为中国陶瓷与意大利陶瓷的差距有三十年之久,意大利陶瓷业八十年代已经做到的事,我们现在还在努力追赶。当然,此言论也许有点夸大之嫌,表达了一种对意大利陶瓷强国的尊重。事实上,表面上的技术差距近几年已经越来越接近,但从节能、环保、创意设计、人性化生产、人均劳动生产率等硬指标上衡量,差距肯定还有不小。
  此外,在简一第九代大理石瓷砖新品上市上海发布会上,简一老李又发出强音,认为这项新的技术领先意大利陶瓷三年,由此可以证明,中国建陶业近年的创新能力有了质的飞跃。并不满足于长期跟随意大利人的脚步,亦步亦趋,或望其背影而兴叹。反过来,在某些产品的深耕研发上,中国建陶人充分发挥聪明才智,以及不分昼夜的牺牲精神,创造了通体大理石瓷砖、仿古大理石瓷砖等一系列新的产品品类,令业界内外刮目相看。
  据有的行家提出,近几年不少陶企为了摆脱被环保整治淘汰的命运,大幅追加在环保治理提升上的投资,投入力度甚至超过了意大利。相信在未来5~10年内,数字化、智能化、绿色环保的现代化新型陶瓷工厂,必将呈现在大众的面前,一改建陶企业过去高能耗、高污染的不良面貌。
  因此,只要继续专注于建陶产业的升级升值,不断提高生产经营水平,拓宽营销渠道,不论陶瓷生产与配套企业,还是终端经销商,都应长期扎根于实业,倾心于陶瓷,不分散资源去捞所谓的快钱,不轻易改变经营重心,切忌乱投乱扩,一定能在坚守中大有收获,并在某些方面力争赶超意大利。
  否则,像有的陶瓷企业或代理商老板,前几年看到某些行业虚火旺盛,以为赚钱容易,认为建陶行业利润来得太慢,没必要再花那么多心血,于是将大量资金转移到房地产、金融放贷等所谓赚大钱的领域,结果是人财两空,损失惨重,乃至连赖以生存的陶瓷主业都丢失了,非常令人可惜!
  总之,建陶业两极分化的大时代来临,有实力、有能力的企业可以做全能冠军(全品类),不够条件的就不必要勉为其难,做单打冠军(单品类),在细分市场中做到极致,也是明智之选!

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